If you're spending hours agonizing over every word in your videos, you're doing it wrong. Dead wrong.
Truth bomb: Your audience doesn't want perfection. They want you. Raw, real, and unfiltered. So, let's ditch the script and get real about creating content that actually converts.
The Secret Sauce: Self-Interview Technique
Forget everything you know about content creation. Here's your new game plan:
Pick a Topic: What's burning in your industry right now? What question are your clients always asking? There's your goldmine.
Turn it into a Question: Don't overthink it. "How do I [solve this problem]?" Boom. Done.
Hit Record and Answer: No script. No rehearsal. Just you, being the expert you already are.
Why This Works:
It's Authentic: Your audience can smell BS from a mile away. This keeps it real.
It's Easy: No more writer's block. Just answer the question.
It's Engaging: People love seeing the person behind the brand. Show them.
But What If I Mess Up?.. Newsflash: Mess-ups are marketing gold. They show you're human. Embrace them.
Still Freaking Out? Try This:
Bullet point your main ideas (no full sentences allowed!)
Imagine you're explaining it to your best friend over coffee
Remember, social media is social. It's not a corporate presentation. It's you, sharing your expertise with people who need it.
Your Action Plan:
Choose a topic.
Turn it into a question.
Set a 1-minute timer.
Hit record and answer that question.
Edit. Post it. No second-guessing.
Congratulations. You've just created more authentic, engaging content in 2 minutes than most people do in a week.
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